Alberto VO5 Storystrory-banner

Salon heritage since 1955

Made For Hollywood. Trusted In Homes.

In 1955, hairdresser to the stars Alberto and a talented chemist changed the world of haircare forever with the introduction of Alberto VO5. Originally created in Culver City, CA as a conditioning hairdressing for Hollywood leading ladies to offset the harsh conditions of movie sound stages, VO5 quickly became a favorite in households across the country.

The name VO5 comes from the 5 Vitamin Oils that are included in every product and are essential for healthy, beautiful hair.

In only a few short years, VO5 became the number one haircare brand in its category, and still remains a favorite today. Since the launch of the original hairdressing product, Alberto VO5 expanded their haircare line to include shampoos, conditioners and styling products that are a trusted staple for families.

  • HAIRDRESSING

    1955

  • CONDITIONER/CREME RINSE

    1961

  • SHAMPOO

    1962

  • THE "ORIGINAL"
    HOT OIL TREATMENT

    1976

  • HAIR CARE

    1988

  • NATURALS

    1995

  • HOT OIL AROMATHERAPY

    1996

  • SHAMPOOS & CONDITIONERS

    2000

  • SHAMPOOS & CONDITIONERS

    2005

  • MEN'S 3-IN-1 LAUNCHES

    2014

  • SOLUTIONS
    SHAMPOOS & CONDITIONERS

    2016

  • NEW 2-IN-1 DANDRUFF LAUNCHES

    2016