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Alberto VO5 Introduces Innovative Beauty Oil For Hair And Body



STAMFORD, Conn., Jan. 22, 2015 /PRNewswire/ — Alberto VO5 today introduced its first ever dual purpose, after-shower product for hair and body: Shine, Glow & Go Beauty Oil. Infused with VO5’s signature 5 Essential Vitamins formula, this ultra-hydrating, fast-absorbing spray helps replenish dry hair and skin for a soft, silky feel and radiant look.

Unlike many other beauty oils available at drug, grocery and mass retailers, VO5 Shine, Glow & Go Beauty Oil is free of mineral oils, which can clog pores and strip skin’s natural oils. VO5’s new product consists of an all-natural, proprietary blend of oils — argan, macadamia, sunflower, shea, grapeseed, and coconut - that allow skin and hair to breathe and let in natural oils for nourishment.

Also free of parabens and dyes, VO5 Shine, Glow and Go Beauty Oil delivers an amazing value for the money – with a suggested retail price of only $4.99 for 5.9 oz in a fine-mist spray bottle for easy and quick application.

“We’re constantly innovating to bring the savvy VO5 shopper world class products that meet and exceed the performance of products that sell for considerably more,” said Nina Riley, VP Marketing at High Ridge Brands, owner of Alberto VO5. “Shine, Glow & Go Beauty Oil breaks new ground with a mineral oil-free formula that nourishes both hair and body, applies and absorbs nearly instantly, carries a light, sophisticated fragrance and does indeed deliver ultra-hydration and shine.”

Trusted for its iconic Hot Oil Treatment, VO5’s expansion of its oil family product offerings with Shine, Glow & Go provides consumers a new use for oils post shower.

VO5 Shine, Glow & Go Beauty Oil is now available at Walgreens (for store locations visit Walgreens.com) and other regional retailers such as Kroger, Ralph’s, HEB, Publix, Winn Dixie, Bi-Lo, Hannaford, Giant Eagle and many more. Please visit www.vo5haircare.com to learn more about VO5 hair care products.

The VO5 5 Essential Vitamins

Alberto VO5’s formula is a proprietary blend of five essential vitamins (E, H, C, B5 and B3) that help nourish, moisturize and hydrate your hair and skin. That’s the secret of VO5!

About High Ridge Brands

Headquartered in Stamford, CT, High Ridge Brands owns the Alberto VO5® brand in the U.S. and Puerto Rico, Rave® hair care products globally, as well as the Zest® and Coast® personal cleansing brands in the U.S. and Canada. For more information, please visit www.highridgebrands.com.